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How Bored Are You?

Does Brain Rot actually exist, or is our generation simply facing a new kind of entry tax for productivity?

For my final project in my emerging biomedical technologies class, I designed and conducted an exploratory study to investigate how different digital content, ranging from hyper-stimulating TikToks to slow ASMR, affects our ability to initiate cognitive tasks. If you’re curious, checkout my 11 minutes vlog about it !

Now, if you too suffer from TikTok brain, here is a 3 minutes version for you, (on the house) ⬇️

This project was realized using :

  • Data Analysis & Visualization: R for statistical modeling and generating all behavioral graphs.

  • Visual Illustrations : Microsoft PowerPoint

  • AI Image Generation: Microsoft Copilot for thematic background imagery.

  • Text Fluidification : ChatGPT used to refine the narrative flow and script structure.

  • Video Editing & Special Effects: iMovie for the final vlog-style assembly.

  • Filming and audio recording : iPhone

References :

Chiossi, F., Haliburton, L., Ou, C., Butz, A., & Schmidt, A. (2023). Short-Form Videos Degrade Our Capacity to Retain Intentions: Effect of Context Switching On Prospective Memory. In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems (CHI ’23). ACM. https://doi.org/10.1145/3544548.3580778.

Fournier, H., Fournel, A., Osiurak, F., Koenig, O., Pâris, F., Gaujoux, V., & Ringeval, F. (2026). Attention hijacked: How social media notifications disrupt cognitive processing. Computers in Human Behavior, 179, 108926. https://doi.org/10.1016/j.chb.2026.108926.

Head, K. R. (2025). Short-form Video Use and Sustained Attention: A Narrative Review (2019–2025). International Journal of Community Empowerment & Society Administration, 2(4), 60-67. https://www.researchgate.net/publication/397712802_Short-form_Video_Use_and_Sustained_Attention_A_Narrative_Review_2019-2025

#GBM6330E #BiomedicalTech #GenZ #AttentionSpan #CognitiveInertia #TikTokBrain #procrastination #Brain #Science #Neuro

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